Towards the end of last year, Glenfiddich marked the minor re-launch of its 21 year old with a very cool viral video campaign. To celebrate the whisky’s roots in both Scotland the Caribbean, the distillery assembled a team of brilliant brains from the worlds of science and music to bring the spirit to life.
The project took 12 months to coordinate, and brought together the Co-Operative Orchestra from Scotland, Caribbean vocalist Calma Carmona, and experts in the science of Cymatics – the study of visible sound waves. The artists performed the track Love Illumination to an “audience” of bespoke devices containing the Scotch, with each device responding and reacting in a different way to the note ranges and sound frequencies. A very cool way to bring the dram to life and you can watch it here.
As mentioned above, the video was released to mark a slight refresh of the Glenfiddich 21 year old, which saw its packaging upgraded with a more elegant presentation. The name Gran Reserva also returned, after a few different titles over the past couple of years. But how does the thing taste?
The answer, you’ll be glad to hear, is brilliant! The whisky is finished for between three and four months in casks which used to hold Caribbean rum, which adds to the whisky’s distinctive and complex flavour. The nose is a mixture of sweet warming and fruity flavours, including brown sugar, honey, chocolate and toffee, with orange, lemon and a hint of figs. The rum finish brings fruitcake-type flavours to the palate, including vanilla, brown sugar, ginger and all-spice. There’s also a sharp kick of lime on the palate too. The finish is long and warming, with the sweet and citrusy flavours continuing right to the end.
Just like the video, the Glenfiddich 21 Year Old is a great example of what can happen when two distinctly creative forces are brought together.
Update: It turns out Gran Reserva is now available as a 20cl, meaning you can trial the whisky, before investing in a proper 70cl bottle (which shouldn’t be a tough decision).